E-commerce

D2C and e-commerce marketing has gotten harder every year since iOS 14: ROAS volatility on Meta, rising CAC, attribution gaps that hide which channels actually drove the sale, and seasonal swings that make annual planning feel like guesswork. Bosla Digital builds resilient performance engines that don't collapse when a single channel changes its rules.

Common challenges we see

• Cart abandonment north of 70% with no recovery flows
• Meta + Google ROAS volatile — agencies blame the platform, not the creative
• Attribution gaps after iOS 14 leaving you unable to defend channel spend
• Lifecycle email contributing <15% of revenue from a list that should do 25-35%
• Seasonal demand spikes nobody planned creative or budget for

Services that move the needle

• Paid Ads Management — broad targeting, server-side conversion tracking, AI-optimized creative production line
• SEO Services — category-page rebuilds, schema, technical fixes that recover lost organic traffic
• Social Media Marketing — Meta + TikTok + creator partnerships built around ROAS, not impressions
• Website Design & Development — landing-page CRO, PDP optimization, abandoned-cart recovery

What "good" looks like

One recent D2C engagement: Meta ROAS recovered from 1.4x to 4.1x in 90 days post-iOS 14 by rebuilding the creative production line (30+ ads/month, weekly winner refresh) plus restoring server-side conversion signal. CAC fell from $72 to $31 while monthly revenue went from $280K to $640K.

How we engage

D2C engagements usually need both a paid-ads pod and a lifecycle/CRO pod working in concert. The 90-day strategy sprint maps the full revenue funnel before we touch any spend, then month-to-month after. Book a discovery call.