Healthcare

Healthcare marketing operates under constraints most agencies don't understand: HIPAA-safe targeting, compliance-reviewed creative, regulated channel mixes, and a long trust-building cycle where patients don't convert on first touch. Bosla Digital builds patient-acquisition engines that respect those constraints and still hit a target cost-per-appointment.

Common challenges we see

• HIPAA / GDPR constraints that block standard remarketing audiences
• Compliance flags shutting down ad accounts mid-campaign
• $60-100 cost-per-booked-appointment breaking unit economics
• Trust signals missing on landing pages (reviews, accreditations, insurance verification)
• Long consideration phase where patients research for weeks before booking

Services that move the needle

• Paid Ads Management — HIPAA-safe campaign structures, compliance-reviewed creative, compliant retargeting via first-party CDPs
• Website Design & Development — trust-signal landing pages, insurance-verification widgets, accessibility-compliant booking flows
• SEO Services — local SEO for clinics, MedicalEntity schema, EEAT-driven content that ranks for high-intent queries
• Business Consulting — server-side tracking for offline conversions (booked appointment → completed visit → revenue)

What "good" looks like

One recent healthcare engagement: cost per booked appointment fell from $80 to $28 in 6 months by restructuring campaigns around HIPAA-safe targeting and rebuilding landing pages with trust signals + insurance-verification. Booking rate moved from 4.1% to 11.7%; appointments/month from 140 to 520.

How we engage

Healthcare engagements include a compliance review during the 90-day strategy sprint — we don't ship anything that could trigger an ad-policy review. Book a discovery call.