Analytics & CRO
Measurement, attribution, and conversion rate optimization — decisions grounded in data.
A CRO testing roadmap: prioritization without theatre
Scoring frameworks turn into ritual fast. Prioritize by evidence, traffic reality, and honest effort — then finish what you start.
Pricing page CRO: most read, least tested
Nearly every serious buyer visits pricing; almost nobody optimizes it. Transparency, anchoring, objections, and the next step.
Heatmaps and recordings: powerful, if used properly
Qualitative tools answer why the numbers look that way — watch with a question, segment first, resist anecdote-driven redesigns.
Micro-conversions: measure progress, not just the sale
When sales are few, optimize the steps before them: pricing views, quote starts, returns. Leading indicators make funnels tunable.
Form optimization: the last metre of conversion
Visitors who open your form already want to convert — then the form talks them out of it. Fields, errors, trust, mobile.
Marketing dashboards: KPIs that decide, not decorate
If a metric never changes a decision, drop it. Build reporting around pipeline, efficiency, and trend — not activity screenshots.
CRO starts with research, not with a test button
Random tests produce random results. Learn why visitors don't convert — analytics, recordings, surveys — then test what you learned.
A/B testing without fooling yourself
Most A/B tests reach the wrong conclusion. Run experiments you can trust, and avoid the traps that fake a win.
GA4 for marketers: the reports that actually matter
Cut through GA4's noise: the events, reports, and conversions that inform real marketing decisions.
Multi-channel attribution after iOS 14, GA4, and consent mode
How we're measuring channel performance in 2026 with limited tracking, server-side conversions, and modeled data — without lying to ourselves about ROI.