SEO
Search engine optimization playbooks: technical SEO, on-page, content, and link strategy that compound.
SEO for restaurants
Google Business Profile, crawlable menus, and reviews matter more for restaurant SEO than most of the website itself.
SEO for law firms
Practice-area pages matched to how clients actually describe problems, attorney bios that work as money pages, and local search for law firms.
SEO for clinics and hospitals
Clinics and hospitals fall under Google's strictest content standards -- real credentialed authors and honest, specific content matter more here than anywhere.
SEO for real estate companies
Fast-indexed listings, compounding location pages, and structured data that keeps price and availability accurate for real estate agencies.
SEO for tourism and travel companies
Destination pages beat one big tours page, multi-language search, and trust signals that matter more for tourism than almost any other category.
The SEO roadmap: quick wins and compounding plays
SEO fails from bad sequencing more than bad tactics. Fix what blocks, win what's close, invest in what compounds.
Bottom-of-funnel SEO: money pages come first
Blogs get attention; service and comparison pages get customers. Why bottom-funnel SEO comes first and what those pages need.
SEO reporting: showing value without overclaiming
SEO loses budgets by promising magic and reporting noise. Report by intent tier, organic pipeline, and honest attribution.
E-E-A-T in practice: authority Google can actually see
E-E-A-T is vague until you make it concrete: author pages, first-hand detail, citations, and consistency that add up.
International SEO: hreflang without the mess
Serving multiple languages? How hreflang, canonicals, and URL structure work together — and the mistakes that split rankings.
SEO for AI search: getting cited, not just ranked
AI assistants answer questions buyers used to Google. Stay visible with clear claims, structured data, and citable pages.
On-page SEO: a checklist that isn't stuck in 2015
Forget keyword density. A modern on-page checklist: intent, titles, headings, internal links, and details that still move rankings.
Link building in 2026: what still moves the needle
Most link building wastes money. What still earns authority: linkable assets, digital PR, and real relationships.
Keyword research for intent, not just volume
High volume can be a trap. Prioritise search intent and business value over raw numbers to pick keywords that earn revenue.
Technical SEO for SaaS: the foundation most sites get wrong
Crawlability, indexing, rendering, and Core Web Vitals — the technical foundation a SaaS site needs before content can rank.