SEO
Search engine optimization playbooks: technical SEO, on-page, content, and link strategy that compound.
The SEO roadmap: quick wins and compounding plays
SEO fails from bad sequencing more than bad tactics. Fix what blocks, win what's close, invest in what compounds.
Bottom-of-funnel SEO: money pages come first
Blogs get attention; service and comparison pages get customers. Why bottom-funnel SEO comes first and what those pages need.
SEO reporting: showing value without overclaiming
SEO loses budgets by promising magic and reporting noise. Report by intent tier, organic pipeline, and honest attribution.
E-E-A-T in practice: authority Google can actually see
E-E-A-T is vague until you make it concrete: author pages, first-hand detail, citations, and consistency that add up.
International SEO: hreflang without the mess
Serving multiple languages? How hreflang, canonicals, and URL structure work together — and the mistakes that split rankings.
SEO for AI search: getting cited, not just ranked
AI assistants answer questions buyers used to Google. Stay visible with clear claims, structured data, and citable pages.
On-page SEO: a checklist that isn't stuck in 2015
Forget keyword density. A modern on-page checklist: intent, titles, headings, internal links, and details that still move rankings.
Link building in 2026: what still moves the needle
Most link building wastes money. What still earns authority: linkable assets, digital PR, and real relationships.
Keyword research for intent, not just volume
High volume can be a trap. Prioritise search intent and business value over raw numbers to pick keywords that earn revenue.
Technical SEO for SaaS: the foundation most sites get wrong
Crawlability, indexing, rendering, and Core Web Vitals — the technical foundation a SaaS site needs before content can rank.