Web Design & Development
High-performance websites: UX, Core Web Vitals, and builds that turn traffic into revenue.
Choosing a marketing site stack: questions before tools
The CMS debate starts too early. Who edits, how often, what integrations, what performance floor — answers pick the platform.
Error pages and redirects: the forgotten UX
Users hit dead ends more than you think. 404s that help, redirects that preserve intent, and monitoring that catches rot.
Website credibility: the details that build trust
Visitors judge trust in seconds, from details: coherent design, real photos, specific claims, working links, fast pages.
Design systems for marketing sites: speed with consistency
Marketing sites decay page by page as campaigns ship. A lightweight system — tokens, components, patterns — keeps speed without drift.
Mobile-first design: beyond shrinking the desktop
Responsive isn't mobile-first. Design for thumbs, ruthless content priority, honest forms, and speed budgets on real devices.
Site architecture that works for users and crawlers
Flat where it matters, deep where it helps. Structure sections, navigation, and links so visitors find things and crawlers understand.
Website accessibility: wider reach, better UX for all
Accessibility isn't a compliance chore — it's better design. Contrast, keyboard nav, alt text, and forms that work for everyone.
How to redesign your website without losing SEO
A redesign can wipe out years of SEO overnight. Protect rankings through a migration: URLs, redirects, content, and testing.
Landing pages that convert: structure and psychology
The anatomy of a high-converting landing page: message match, one goal, proof, and friction removal.
Passing Core Web Vitals: a practical field guide
The fixes that actually move LCP, INP, and CLS on real websites — and why speed is a conversion lever, not just an SEO one.