Social Media
Organic and paid social strategy — content, community, and creative that builds demand.
Handling social media mistakes gracefully
A wrong post, an angry thread, a pile-on: the response writes the real story. Speed, ownership, proportion — and when to stay quiet.
Social selling without the pitch-slap
Connect-then-pitch is why buyers ignore DMs. Real social selling: visible expertise, warm conversations, and patience that wins.
Measuring social: a monthly review that isn't vanity
Follower counts flatter; they rarely inform. A monthly review built on engaged reach, audience fit, conversations, and changes.
Your social profiles are landing pages. Optimize them.
Every good post sends strangers to your profile — where most brands lose them. Bios, pins, and links that convert the visit.
Community management: the compounding half of social
Publishing is half the job. Comments, DMs, and joined conversations are where social builds relationships and pipeline.
Short-form video for B2B — without the cringe
No dances or trends needed. B2B short-form that works: real expertise, one idea per clip, strong first seconds, captions always.
A social content calendar you can actually sustain
Most calendars die in week three. Build around realistic cadence, repeatable formats, and a light workflow — consistency beats intensity.
Choosing the right social platforms for B2B
You can't win everywhere. Choose the social channels where your B2B buyers actually are, and ignore the rest.
Turn your team into a distribution engine
Company pages have limited reach; people don't. Build employee advocacy that amplifies content without feeling forced.
A B2B social media strategy that builds real pipeline
Turn social from a vanity channel into a pipeline engine with clear positioning, content pillars, and metrics that matter.